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The Founder

About Lauren

Lauren Xu, founder of BellaNOVA LLC.
Lauren Xu
Founder
The Founder

An event planner, mission-first by nature.

I'm a Northern Virginia–based event planner and manager, working out of Chantilly with corporate and nonprofit clients across the region. I founded BellaNOVA to build events with editorial precision and genuine mission impact — the kind of work that looks effortless because every detail was decided on purpose.

I plan full-service, from the first concept through day-of leadership, and I go just as deep on fundraising strategy and sponsor partnerships as I do on design and logistics. I believe every event tells a story, and that guest experience is a moral responsibility — not a nice-to-have.

To me, precision is a form of respect: for your guests, your donors, your mission, and your time. What I care about most is the moment someone looks up and feels something, because that's when logistics become an experience.

I approach every engagement the same way: quietly, thoroughly, and with the outcome always in view.

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What Guides My Work

Three principles, on every engagement.

Discretion

Executive and donor settings call for confidentiality and calm. I plan quietly, hold every confidence, and protect your privacy at every step.

Craft

Nothing is left to chance. From the run-of-show to the fold of a napkin, the details are the difference — and it's my job to plan every one of them.

Impact

An event is a means, not an end. Every planning decision is measured against the mission or objective it exists to advance.

In the Details

A feel for the work.

Let's Meet

I'd love to hear what you're planning.

Every great event starts with a conversation. Tell me about yours.

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